Digital marketing in Calgary is like it is in the rest of the world. It requires a knowledge of your market and the use of multiple channels to achieve a positive return on investment. Monolith Solutions helps customers reach their customers where they are when they are ready to buy.
How has marketing online changed?
Online marketing was revolutionary in the late 1990s and early 2000s. There was nothing comparable at the time. Since then, print media and radio spending began to decline, achieving only 46 percent of ad spending in 2022 despite a small increase in spending.
Nothing compares to the Internet. There were 5.03 billion people with access to the web worldwide in 2022 and 4.7 billion used social media. You have far reaching access to customers not just across the globe but in your local market.
This market is changing. The early days of web browsers were a prime example as it was possible to reach the top of search results by using keywords repeatedly. Today, intelligent algorithms distinguish between junk and quality.
Why does digital marketing matter locally?
Reaching people, even locally, is difficult. There are dozens of radio channels, streaming services are more prevalent than ever, and not everyone attends the same events. Online, the vast majority of web users never reach the second page of search results.
While difficult, local digital marketing is useful. There is power in numbers. A larger percentage of people are online than in front of any other medium. In fact, customers spend seven hours per day on the Internet.
How do I build a customer base online?
To generate sales with your online content, you need to build a brand. Two thirds of customers purchase products that are in line with their beliefs. While this makes targeting campaigns easier, it also means that you need to present the right content everywhere.
Putting your best face forward is crucial to success. People want to know who you are as a company as much as they are looking for quality products at the best possible price.
You must place content on the social media sites people visit that pushes a positive image of your mission and values while building a reachable website. A multi-channel approach is key.
Reaching the Right People at the Right Time
In order to reach the right people at the right time, you need to understand how your market thinks and acts. SEO experts near you are among the best possible partners when seeking to get your marketing material, website, and posts in front of customers.
We are data-driven, using research to drive decisions on the content to create and how to drive campaigns. From what technologies to use to the words we write, everything is steeped in analytics and research.
Digital Marketing in Calgary
Digital marketing in Calgary seeks to capture the hearts and minds of your consumers. We use proven methods to generate sales with the right information placed in front of the right people at the right time.
Get in touch today to find out how Monolith Solutions can help you thrive.